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Data Visualization and it's importance

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Have you ever come across a scatter plot, a bar graph or any other graphical image depicting data? I’m sure, you must have. These serve the purpose of putting forward statistical results that can be studied and analysed by many but did you ever think what are these images called? What are they used for? Let us understand what are these concepts one at a time. Graphs, charts, or any other method of representing data is known as Data visualization but by actual definition, it means much more. Data visualization   is a graphical representation of information. Elements such as charts, graphs, and maps are the few data visualization tools that give observers clarity and easier way of understanding the represented data Things don’t end here. With changing times, need for data and information is changing as well. So let us now understand why is data visualization important: ● As data across the globe is at its peak nowadays, data visualization comes handy. ● Data visuali
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How is data visualized?

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Let's have a look at some concepts used for data visualization of huge data are as follows: ● Having clarity of   the target audience is very important while designing visual (chart) of a graph which should always be done based on the audience that will view it. ● Relevant content type and a clear idea or goal should be conveyed by graphic images. ● Data can be of any sort or kind in the market. Therefore different data plots and charts are required for different kind of information. Hence selection of correct chart type plays a vital role. ●   Various colors are used as a tool in the study of   market trends. Thus, different colors are required while depicting data as it catches the eye. For example, green can be used to show increase in sales whereas red to show decrease in profit rate. ●   Usage of tools for creation of data visuals is one of the easiest ways to make the graphs intuitive as well as easy to read.
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Role of data visualization techniques in business.

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At present, in the world of big data the role of data visualization is much more than it could be anticipated. So finally let us now understand the role of data visualization techniques in the field of business: ● Data Visualization techniques often involve statistics of data sets thus by combining both statistics and data visualization, businesses can transform the data into a valuable asset that drives growth. ●Businesses often use to co-relate their different data sets. Hence to establish correlations between different data sets, data visualizations techniques can be used. ● With use of data visualization techniques, businesses can read and extract relevant insights from it to make a brand image in market in a more optimized way. ● A hectic task of reading data and information generated by multiple companies and organizations is made easier with data visualization techniques. Moreover with these techniques, it is possible to not only read that data but also leverage
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